Tide Plus

As an art director, I helped transform a lineup of plain orange Tide Plus bottles into pieces of art that showed off their unique formulations in an intuitive and exciting way.

While the program and art were hugely successful, the price tag and amount of time it took to develop this work through external studios is simply not feasible for most clients, most of the time. Today what excites me is my ability to make this caliber of 3D work possible with just a fraction of the budget and time that it would take in the traditional agency-studio/vendor model.