M&M’s needed a festival space designed to launch their new brand purpose of connectivity and inclusiveness. I had the opportunity to imagine and build this physical space, which was soon directly translated into a virtual one with robust interactivity.
This program is currently live and can be experienced by scanning the QR code to the left right now, or in person at The Governor’s Ball Music Festival at Citi Field, NYC this June.
Initial rendering of the Lounge experienced live at the Gov Ball in NYC
Reveal animation of initial concept and layout